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Print Preparing for Hurricane ICANN ( Baseline Magazine ). It is available from Risk and Insurance Online at http://www.riskandinsurance.com/storylink.jsp?storyId=284145703'" width="117" align="center" style="border-style:none; background:lightgray; font-size:8px; cursor:pointer; vertical-align:middle;"> Email Preparing for Hurricane ICANN ( Baseline Magazine )'" width="117" align="center" style="border-style:none; background:#d6d6ff; font-size:8px; cursor:pointer; vertical-align:middle;"> Write to the Editor Preparing for Hurricane ICANN ( Baseline Magazine )'" width="117" align="center" style="border-style:none; background:lightgray; font-size:8px; cursor:pointer; vertical-align:middle;"> Reprints

ICANN, the organization that basically runs the Web, is considering a new domain name rule, allowing many more forms of gTLDs (the suffixes on URLs, like .com, .org and .net). What does this mean for organizations with Web sites. A whole host of trademark issues, according to this author, who also provides some how-to steps to protect oneself from the potential emerging risks.

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November 3, 2009

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