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Accenture was paying Tiger Woods about $7 million a year for its ad campaign that featured the golf star turned tabloid sinner. In total, the consultancy might have spent $200 million on the campaign. The author here can't get over how Accenture, which advises clients on risk management issues, failed to see the risk of putting its advertising eggs in one (extremely libidinous) basket.
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December 15, 2009 Copyright 2009© LRP Publications |
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