Understand the different types of social media
While there are a multitude of social media sites, workers' comp participants are generally involved in three.
- LinkedIn is essentially a message board where somebody posts a topic and other people comment. Groups and subgroups created on LinkedIn allow people with common interests to share their thoughts.
- While LinkedIn does not limit the number of words or characters per post, Twitter restricts entries to no more than 140 characters. But even tweets can forge valuable relationships as people e-mail each other and follow up with phone conversations.
- Blogs are basically inexpensive content management systems. Julie Ferguson, a workers' comp communications consultant and longtime blogger, started a blog for workers' comp consultant Lynch Ryan and Associates Inc. in 2003 as a way to share information about industry developments and ideas. Ferguson's blog now boasts some 25,000 monthly readers.