James Noble
Line of Business Director
Zurich Financial Services
Painting a Fuller Driver Portrait
Telematics reporting tools track driver behavior and develop a preventative approach, not a punitive one, to lower claims frequency and severity.
James Noble had an idea he'd been mulling since the early 1990s. Three years ago, he decided the time was right to bring his idea to the table.
"From a risk management point of view, we've always looked in the rearview mirror, looking at accidents and violations as measures of performance," Noble said. "You were using failure to gain a view on failure."
The updated method he proposed melded new telematics technology with a range of other data, including motor vehicle record data and the customer's own internal records to create a preventative approach. "Telematics allows a real-time look, which combined with historical data, creates a fuller portrait."
Noble, who is a line of business director at Zurich Financial Services and has been with the company for 10 years, shared the idea with his colleagues and it soon created a lot of excitement within the organization.
An 18-month development process ensued. Colleagues and outside experts joined in a rigorous creative process that generated numerous drafts.
"It got to be a bigger product than we thought it was going to be initially because there is so much data that we could gather,'' Noble said. "Every time we turned the page we found something new. Part of that whole process was sifting through what was real and what wasn't from a telematics capability standpoint."
The process resulted in the 2010 soft launch of Zurich Fleet Intelligence (ZFI), a system that combines vehicle telematics systems with extensive reporting tools to turn raw data into insights that help customers with a variety of tasks. Those tasks include reducing fleet operating costs, frequency and severity of vehicle crashes, and carbon footprints, along with increased fuel economy and insurance costs and improved employee driving skills.
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September 15, 2011 Copyright 2011© LRP Publications |
